{"id":2524,"date":"2018-01-07T01:25:21","date_gmt":"2018-01-07T01:25:21","guid":{"rendered":"http:\/\/blog.mercadrone.com.br\/?p=2524"},"modified":"2018-01-07T01:32:11","modified_gmt":"2018-01-07T01:32:11","slug":"gopro-karma-parece-que-deu-ruim","status":"publish","type":"post","link":"https:\/\/blog.mercadrone.com.br\/index.php\/2018\/01\/07\/gopro-karma-parece-que-deu-ruim\/","title":{"rendered":"GOPRO &#8211; KARMA, parece que deu ruim !"},"content":{"rendered":"<p>\u00c9 galera, parece que deu ruim na retomada da <strong>GOPRO<\/strong> apos o relan\u00e7amento do KARMA. Como todos que acompanham nosso blog ja sabe a Gopro teve um problema serio em seu drone onde houve a necessidade de um &#8220;Recall&#8221; em todo lote da marca.<\/p>\n<p>Agora a GoPro continua em apuros. Ela \u00e9 conhecida pelas suas c\u00e2meras de a\u00e7\u00e3o, mas o mercado j\u00e1 est\u00e1 saturado. A empresa tentou se diversificar com drones\u2026 e isso tamb\u00e9m n\u00e3o deu certo.<\/p>\n<p>Segundo o\u00a0<em><a href=\"https:\/\/techcrunch.com\/2018\/01\/04\/gopro-cuts-200-300-jobs-largely-impacting-its-drone-division\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a><\/em>, a GoPro demitiu cerca de 200 a 300 funcion\u00e1rios, na maior parte em sua divis\u00e3o a\u00e9rea, respons\u00e1vel pelo drone Karma. Uma carta aos funcion\u00e1rios explica que esses cortes fazem parte de uma reestrutura\u00e7\u00e3o \u201cpara alinhar melhor nossos recursos com as exig\u00eancias do neg\u00f3cio\u201d.<\/p>\n<p><a href=\"http:\/\/www.mercadrone.com.br\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2526\" src=\"http:\/\/blog.mercadrone.com.br\/wp-content\/uploads\/2018\/01\/karma-flying-use-300x200.jpg\" alt=\"\" width=\"459\" height=\"307\" data-wp-pid=\"2526\" srcset=\"https:\/\/blog.mercadrone.com.br\/wp-content\/uploads\/2018\/01\/karma-flying-use-300x200.jpg 300w, https:\/\/blog.mercadrone.com.br\/wp-content\/uploads\/2018\/01\/karma-flying-use-768x512.jpg 768w, https:\/\/blog.mercadrone.com.br\/wp-content\/uploads\/2018\/01\/karma-flying-use-800x534.jpg 800w, https:\/\/blog.mercadrone.com.br\/wp-content\/uploads\/2018\/01\/karma-flying-use.jpg 1000w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/a><\/p><div class=\"0e0939ede2dd6a42cd6af4a320712340\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\r\n<!-- Banner entre o post -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:336px;height:280px\"\r\n     data-ad-client=\"ca-pub-8176483989720950\"\r\n     data-ad-slot=\"1066722029\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n\n<p>Lan\u00e7ado no final de 2016, foi problem\u00e1tico desde o in\u00edcio. Ele passou por um recall ap\u00f3s v\u00e1rias unidades\u00a0ca\u00edrem do c\u00e9u\u00a0enquanto voavam; a bateria se desconectava do aparelho durante o voo.<\/p>\n<p>Ele voltou a ser vendido, mas n\u00e3o resolveu a situa\u00e7\u00e3o financeira da<strong> GoPro<\/strong>, que\u00a0acumula um preju\u00edzo\u00a0de US$ 127 milh\u00f5es entre janeiro e setembro de 2017.<\/p>\n<p>O problema \u00e9 que o mercado de drones \u00e9 basicamente dominado pela <strong>chinesa DJI<\/strong>, com\u00a0participa\u00e7\u00e3o global de 70%. Ela colaborou com a GoPro para criar o Karma, mas acabou seguindo por um caminho pr\u00f3prio e lan\u00e7ando seu pr\u00f3prio drone port\u00e1til \u2014 o\u00a0DJI Spark.<\/p>\n<p>A GoPro tamb\u00e9m sofre no mercado de c\u00e2meras de a\u00e7\u00e3o. Ela tem v\u00e1rias concorrentes que vendem produtos equivalentes\u00a0a pre\u00e7os menores; e n\u00e3o \u00e9 todo mundo que se interessa mais por isso \u2014 h\u00e1 quem prefira usar o\u00a0<strong>smartphone<\/strong>.<\/p>\n<p>O <strong>Mercadrone<\/strong> torce para que a Gopro reverta esse cen\u00e1rio e consiga novamente colocar em evid\u00eancia seu novo produto com qualidade como fez com as cameras at\u00e9 hoje.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Gostou desse artigo ?<\/p>\n<p>N\u00e3o deixe de compartilhar<br \/>\n<a href=\"http:\/\/www.mercadrone.com.br\">www.mercadrone.com.br<\/a><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='GOPRO - KARMA, parece que deu ruim !' data-link='https:\/\/blog.mercadrone.com.br\/index.php\/2018\/01\/07\/gopro-karma-parece-que-deu-ruim\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c9 galera, parece que deu ruim na retomada da GOPRO apos o relan\u00e7amento do KARMA&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":2525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[937,8,120,150],"class_list":["post-2524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ultimas-noticias-do-mundo-dos-drones","tag-bug","tag-drone","tag-gopro","tag-karma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOPRO - KARMA, parece que deu ruim ! 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